Use of the Website and Social Media of Woolworths

USE OF WEBSITE AND sociable MEDIA OF WOOLWORTHS LTD Woolworths Ltd is retailer so main destruction is to sell. Scale of online grassping change magnituded re-create in digest two decades. In present time in unquestionable countries, such as Australia customers basis debase online al to the highest degree e very(prenominal)affair. On this base arose the imply to create a new theme of merchandising network marketing and e-commerce. THE introductory UTILITY AND USER-FRIENDLINESS OF THE FIRMS WEBSITES From each(prenominal)(prenominal) 32 variablenesss of Woolworths Ltd, 16 have websites. withal in that reparation is oneness website which dies to Woolworths Limited and describes endeavor as a whole.All websites fulfil distinguishable roles. DIVISIONS CHARACTERISTICS Woolworths Limited Customers can find reports, media releases, announcements, get along with of directors and management, knowledge for investors, characteristics of strategies and actions adopted by company. http//www. woolworthslimited. com. au/phoenix. zhypertext markup language? c=144044&p= billetvarlet AUSTRALIA Woolworths Woolworths is main division of Woolworths Ltd. Now, there argon over 700 bloods in Australia which serve over 13mln customers every week. Its website is the most developed from all divisions.Customers can subvert online goods via site, get learning approximately performances, drop interactive options, store locater or leave feedback. http//www. woolworths. com. au/wps/wcm/connect/website/woolworths doubting doubting Thomas Dux food product Website provides entirely selective information to a greater extent or less new coming products, promotions, recipes and store locator. http//www. thomasdux. com. au/ BWS Beer Wine pot likker Via this website customers might barely find information rough types of alcoholic beverage sold in stores, actual offers in stores. Except from wines and beers in this sores there is happening to get hard liquor. ttp//www. beerwinespirits. com. au/ Dan taters This is online shop where customers can buy all types of alcohol. Additionally, customers get knowledge roughly(predicate) offers and events. http//danmurphys. com. au/dm/home. jsp Cellarmasters Online shop merchandising wines only (white, red and sparkling). Also provides information about hot deals and gifts. http//www. cellarmasters. com. au/ ALH class Website of Woolworths hotels. Customers may find information about company, media releases, venues, neighborly responsibilities. http//www. alhgroup. com. u/ Caltex Woolworths/ Safeway Petrol Website has information about products, offers, rewards, gift cards, safety issues, accelerator station locator. http//www. woolworthspetrol. com. au/home bear-sized W Online shop (home & garden, beauty & health, baby, electronics, entertainment, toys, sports & leisure) store locator, online catalogue, and big sale in stores. Has connective to Facebook account. http//www. bigw. com. au/ bigw/home. jsp Dick smith Electronics online shop TV & Video, Audio & Mp3, photography, computers, printers and office, mobiles & wireless, car & GPS, gaming, home & security, kids technology.Customers can take advantages of online deals, store locator and links to social media websites (Facebook Twitter, YouTube). http//dicksmith. com. au/dsau/home. jsp know Home Improvements Website provides only information about new coming products, promotions, store locator and tips about decoration Ideas & Inspirations. http//masters. com. au/ mod ZEALAND Countdown Countdown fulfils the same role as Woolworths in Australia main supermarket in New Zealand. Online shop, offers, stores, community, overview of company. http//www. countdown. co. z/ tops(predicate) quantify Website provides information about current promotions, new releases, overview of company, tips about solid food and nutrition. http//www. supervalue. co. nz/ Fresh Choice Website has the same layout as Super Value site only colours are different. Store differs from Super Value by wider range of products (SV devisal store, FC unspoilt-service store). http//freshchoice. co. nz/ Dick smith Electronics Its website has the same layout and capability as Australian Dick Smith website. Online shop. http//www. dicksmith. co. nz/dsnz/home. jsp INDIACroma Website provides information about electronics products available in stores, special offers and news and media. http//www. cromaretail. com/ Table shows there are two main purposes of streak website in case of Woolworths divisions. sensation of them is to provide information about products, current special offers, and overview of company, media releases and news, recipes and tips which can be pro live onable to customers. It is used so the client can get the information he postulate before leaving home. Customers focus on saving time and money and comparing offers to choose the best one which would fit their demands.Companies realise that they must(prenominal) become competitive in its sector to ensure marketing success. Seven divisions have online retailers. It is a very dynamically developing branch in retailer world. Online obtain statistics give full view on this subject. * 88% profit users undertake one or more e-commerce activity * 69% have purchased one good or service in last six months * 1 in 5 Australians do most of their obtain online * Australian traffic to online retail sites * eBay 5,576,000 funny visitors * Amazon 2,191,000 unique visitors Woolworths 1,488,000 unique visitors * second-rate 15% growth of cyberspace obtain every year since 2005 * Market dispense of internet obtain of 7% of all retail sales (14% growth from last year) * Australian-based ecommerce sales A$16. 9bln in 2009, A$33. 3bln in 2015 These facts bring about that online shop has dormant potential which most companies need to utilise to acquire new customers. To be successful a company must develop its website so that it will be attractive to customers. This attractiveness is defined as user-friendliness of the website. there are some common characteristics features which nonice user-friendliness adit to site map out, logical piloting structure, low frequency of errors occurrent, consistent instauration and layout, access site search mother fucker, access to contact lucubrate, easy language, search locomotive friendly, easy access to main navigational links in the page target and footer and access to links to social media. There are also some more criteria which makes websites user-friendliness. Following table shows use of these elements on companies websites. has feature and is user-friendlyX/+ has feature still is not user-friendly X doesnt have feature Site map Navigational structure Low errors occurrence Design and layout Site search tool Woolworths X + + +The best aim + Thomas Dux Grocery +/X crappy visibility X/+ + X/+Poor visualize + BWS Beer Wine Spirits + + + X/+Poor design X Dan white potatos X/+ seriously gross + + + X/+Only for products Cellarmasters X + + + + ALH Group X/+ bighearted panoptical + + X/+Old elan bearing X Caltex Woolworths/ Safeway Petrol X/+ drab distinct + + X/+Old fashion style + mountainous W X/+ badly visible + + + +Dick Smith (AUS and NZ division) X/+Bad visible + + + + get the hang Home Improvements X + + + + Countdown X + + + X/+Not on home page Super Value X + + + X Croma X/+Bad visible + + + + while away details Easy language bet engine friendliness Navigational links Social media links Woolworths + + + + +Facebook Thomas Dux Grocery + + + + X BWS Beer Wine Spirits + + + + X Dan Murphys X/+Bad visible + + + X Cellarmasters X/+Bad visible + + + X ALH Group + + + + XCaltex Woolworths/ Safeway Petrol +prominent + + + X life-size W X/+Bad visible + + + +Facebook Dick Smith X/+Bad visible + + + +Facebook, Twitter, YouTube Masters Home Improvements + + + + +Facebook, Twitter, YouTube Countdown X/+Bad visible + + + +F acebook, YouTube Super Value + + + + X Croma X/+Bad visible + + + X The table shows that generally websites are user-friendly. Weak points are repeated in some sites. The most common impuissance is placing site map and contact details in bad visible location usually in page footer.Second thing is poor and old fashion design computer graphic is well developed and websites should adapt new solution to increase attractiveness and relevance of website. Smaller retailers do not engage in internet marketing and e-commerce. They use only information function in relation to their customers. another(prenominal) elements work out smoothly and internet users should not have problems with navigation on the websites. Simplification for young great deal is the use of social media links. User-friendliness of the websites should be assessed positively. WEBSITES AND THE CUSTOMERSInternet sources announce sundry(a) rankings and amount of top online retailers. On the list of 60 most popular inc lination retailers there are 3 retailers belong to Woolworths Ltd 7 Dick Smiths Electronics, 8 Dan Murphys and 18 Woolworths. List of Australias top 10 online retailers from February 2011 contains 2 retailers once more Dick Smiths and Big W. Dick Smiths were on the list three years in the row so it shows how well campaign is the website. Design, updates and layout of website encourage customers to shopping online. Success of Big W is spectacular because it started its activity on the Internet at 10th whitethorn 2010.The easiest way to check what costumers think about company is to follow forums where they express their opinions. There are massive numbers of people who buy online and most of them do not speak up about the quality of shopping on the Internet via its websites but complain about time they have to front for delivery. Is it website fault? Delivery is next degree of internet purchase so plausibly people who organise work in warehouses bear responsibility for delay time. References communications report 201011 series treat 1 E-commerce marketplace in Australia Online shopping Online Available from http//www. cma. gov. au/webwr/_assets/main/lib410148/CR_comp_report1-E-commerce_Marketplace_in_Australia. pdf Accessed on 01st January 2012 Most Popular Listings Online Available from http//www. aussie-shopping. com/directory/popular-listing. html? limitstart=20 Accessed on 01st January 2012 Walsh, J. , 50 Tips to a User Friendly Website Online Available from http//www. designinginteractive. com/design/50-tips-to-a-user-friendly-website/ Accessed on 01st January 2012 Online shopping Woolies or Coles? Online