Cross-Cultural Perspective - McDonald's Essay Example | Topics and Well Written Essays - 1000 words

Cross-Cultural Perspective - McDonalds - Essay ExampleDuring recent years, the accompany face severe contestation the United States of America (considered to be the home market for the organization. This severe competition led the company to digest on revenue being gathered from international market. Internationally, fifty percentage of the companys retail outlets are franchised to local people of that particular market/country in which the company operates. Hence the main revenue generated is from Royalties, Rents, etc. McDonalds has followed a brilliant strategy by focusing on the smallest of details within the international market. This includes McDonalds focus towards social, religious and cross heathen issues that the company faces in all the different countries in which it operates. One of the major cultural issues that the company has faced over the years of its operation is the fact that it is hugely criticized for adversely affecting local customs of feeding and lifes tyle in the area in which it operates e.g. the replacement of traditional teahouses in Japan by American fast food franchises. The company has expanded so much that it can be found in more than 120 countries around the globe. Individuals find McDonalds retail store very easily because of the increase number of retail stores within any particular city e.g. Rome has more than 33 McDonalds retail stores and it is because of much(prenominal) reason that people may get tempted to try out the products offered by the eatery because of abundant retail stores at every corner. People who might not be fond of such food may opt for it because of the cleanliness and the environment that the offer within their different restaurants. McDonalds offers different products so as to suit the differing cultural and religious perspective e.g. Hamburgers are not offered in Muslim countries because of a Muslim religious dression towards eating Pork. To cater to the demand of these Muslim customers, McDon alds have apparatus outlets which offer food termed as Halal. In India, the scenario is totally different, the country is known for its vegetarian eating vesture and it is because of this reason that the Indian market is served with totally different products such as the sandwich known as the McAloo Tikki (sandwich with a fried breaded potato and peas patty). These cross cultural differences do not restrict themselves to product only, the website being created for the different countries too have cross-cultural aspects addressed in them. The company has to focus on many ethical issues in order to maintain their standard of being a spheric organization. The company has taken many steps in order to prove to the world that the organizations social responsibility towards the environment is properly dealt with. McDonalds has completed a comprehensive sustainable shore up management commitment in order to ensure that the sustainability of the organizations supply chain is maintain an d improved. The company clearly shows that it cares for its customers and its environment by acquiring their unprocessed or minimally processed au naturel(p) materials from legal and sustainable managed sources. McDonalds care for the environment can be easily witnessed from their packaging